Here are 10 common mistakes you can make by NOT using a reputable business music provider.
1. Playing the radio – Customers visiting your business may hear ads from your competitors.
2. Playing CD’s on a CD changer – Just ask your employees about song repeats.
3. DJ “Chatter” – Some satellite services have DJ’s who introduce chatter between songs. This can annoy customers and distract employees.
4. Using your i-pod or MP3 player – The cost to purchase the songs is among other problems you’ll see below.
5. Offensive lyrical content – A reputable business music service provider reviews songs for lyrical content and culls out or tags tracks with potentially offensive lyrics.
6. Inconsistent volume – Not all songs are recorded at the same level. Consumer playback systems generally do not level all songs to a consistent volume. Variations in loudness can be disturbing to customers and employees.
7. Hidden costs of doing it yourself – Time spent obtaining songs; cost of songs; time to maintain playlists – keeping content fresh; royalties paid to Performance Rights Organizations; potential legal defense costs; no access to professional support.
8. Streaming an i-tunes or other on-line playlist – Not licensed for business; not screened for content; song volume inconsistency; not targeted for your customer demographics.
9. Poor variety – A reputable provider will have tens of thousands of songs available for immediate use.
10. What happens when you’re not there? – A reputable provider will enable you to ensure your desired content is played even when you’re not there to mind the shop.