With some suppliers still pushing long-term agreements, we’ll bust three myths, showing why you should never sign a long-term business music agreement.
Myth 1 – I’ll get more value with a long-term agreement
In our business (and virtually all others) the Internet and tech improvements have enabled an experience that wasn’t available only a few years ago. It’s a fact that if you don’t check out reasonable alternatives you’re likely to leave value on the table – literally throwing away money!
Myth 2 – My supplier deserves another five-year term
Face it, in most cases, this is an emotional response driven by comfort and resistance to change. The fact is that no one “deserves” a long-term agreement. The privilege for one business to serve another is something that is earned continuously over time – through innovation, creativity and delivering value. If all suppliers “deserved” long-term renewals, we would still be riding horses, shopping at the general store and ordering from the Sears catalog!
Myth 3 – Everyone requires a long agreement
Here’s the silver lining. With a few exceptions (your cell phone contract) businesses have moved to a month to month billing model. Business Music Service is no exception. There are still hangers-on, including some who offer several products and varying contract terms – amounting to confusion. The fact is that UMix does not play the agreement games. We want customers because we earn their business and they love our service – not because of some agreement in a file.